Auteur archieven: Gastblogger

Coca-Cola • Happiness

Tijdens het congres Trends in Kids-, Jongeren- & Familiemarketing op 29 september gaat Kevin Thompson (Joint MD bij Tapestry) in op de Coca-Cola case: Why Generation Z is Choosing Happiness. Daarbij staan de volgende 3 elementen centraal: What happiness means to young people today How this differs from previous generations How society inhibits and supports […]

Children’s media: Top ten international trends

I am investigating international trends in children and youth’s media consumption. There are new insights emerging and the implications are important for content producers, marketeers, parents and educators.  The transnational media landscape offers technological advances based on acquiring new skills which have generated opposing themes: immense opportunity and questionable risk. So, what do researchers know […]

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